The Santic Story
Cycling apparel, as one of the necessary outfit for cycling, is particularly important to riders by its quality and comfort.
But this does not mean you have to spend a lot of additional money on it.
Adhering to the concept of high quality and competitive price, Santic has developed from an unknown brand into a competitive riding outfit brand with its customers spreading all over the world in just 10 years.
How did we do it?
Let’s start from our products. A suit of good cycling suit is expected to incorporate pleasing design, high-quality fabrics, excellent chamois, and close-fitting cuts. Only by doing so can the near-perfect cycling suit be made.
Santic is deeply aware that there is no shortcut to the perfectness, and selling the cycling suit is not just a matter of selling a design.
Therefore, in addition to its own design department, Santic also established two professional large-scale sportswear plants.
A lot of money are invested in the research and development of cycling suit fabrics and chamois technology, and internationally leading fabrics
and chamois are also introduced for its own products.
In this way, in the fleeting 10 years, we have become a giant with more than 200 employees from a studio run by several cycling enthusiasts.
We do not just purely pursue for the scale, but we need the scale to make the nearly perfect products.
Designers may not understand some of the production processes, resulting in some ideas that sound great, but cannot be achieved.
While skilled workers may focus on the quality and ignore other details, making the finished product great in appearance but not great to wear.
Such gap between production and design can be seen everywhere in the OEM of many cycling apparel brands, which is why we spend so much money and make ourselves so large to be vertical intergrated.
Only when the design, production, after-sales, and R&D are all in your hands, can a near-perfect product be made. Because at this time, you have the ability to control every detail.
In addition, the vertical integration without outsourcing means no middleman required, and the massive processing reduces the cost to a minimum, so that the price is naturally affordable for customers.
This is where Santic makes a difference, and also answers why an increasing number of cycling enthusiasts around the world are becoming our loyal customers.
Our focus is never on telling fancy stories. We just want to offer you a nice cycling kit for your closet.